MAM
Unicommerce powers Cult.fit platform’s e-commerce operations
Mumbai: Cult.fit, has partnered with Unicommerce to streamline its supply chain operations for its smart fitness products under the Cult.sport segment. Cult.fit platform will manage its orders and warehouse operations through the Unicommerce platform, accelerating order processing and elevating the post-purchase experience for its end consumers.
The Unicommerce platform will help manage the entire cult.sport product range, including high-quality sportswear, versatile home exercise gear, gym equipment, bicycles, and a range of nutraceuticals. With Unicommerce’s order management and warehouse management solutions, the brand will be able to streamline its warehouse operations which will lead to faster processing of orders. The platform has currently integrated over 25 warehouses located across the country on the Unicommerce platform and processes over 50,000 orders in a month.
With the growing popularity of fitness products and services in the Indian market, cult.fit platform has been witnessing high demand for its wide range of sportswear, gym accessories and health products. Unicommerce’s technology will smoothen operational challenges such as unsynchronised inventory, order allocation, bulk order management, logistics management and return orders management by integrating all of its warehouses onto a single platform, allowing it to allocate orders to the nearest warehouse automatically and streamline its order management processes.
Regarding the partnership, Unicommerce, CEO Kapil Makhija said, “Cult.fit has redefined the workout experience for sports and fitness enthusiasts. We are delighted to partner with the Cult.fit platform and deploy an effective supply chain system that helps automate supply chain processes and enhances capabilities to handle rising orders. Our adaptable and resilient product framework provides a competitive advantage, positioning us as the preferred solution for businesses aiming to expedite their growth.”
Unicommerce, with its robust technology, is reshaping India’s new-age retail industry. Unicommerce’s extensive integration network across marketplaces and carts, POS systems, 3PL service providers, ERPs, and POS systems has simplified the post-purchase journey for thousands of brands. The company has witnessed growth in its international business with a growing client base in the Middle East and Southeast Asia.
MAM
The Derma Co. appoints Sania Mirza as suncare ambassador
Tennis icon fronts 1 per cent Hyaluronic Sunscreen Aqua Gel campaign.
MUMBAI: Sania Mirza just aced sun protection because when the sun serves heat, even a Grand Slam champion knows the best defence is a killer sunscreen. The Derma Co., Honasa Consumer Limited’s active ingredient-led skincare brand, has roped in tennis legend Sania Mirza as brand ambassador for its suncare category. The association kicks off with a high-energy campaign film for its hero product, the 1 per cent Hyaluronic Sunscreen Aqua Gel, built around the theme of “attack and defence”.
Set on a tennis court, the film draws a sharp parallel between professional strategy and daily sun protection. Sania explains that winning a match requires both aggressive play and strong defence, a mindset she applies to skincare. The sunscreen, formulated with 6 UV filters for robust protection and 1 per cent Hyaluronic Acid for lasting hydration, is positioned as one product delivering “two superpowers” in a single application.
Sania Mirza said, “Spending years training and competing outdoors has made sun protection absolutely non-negotiable for me. Joining The Derma Co. as the brand ambassador for its Suncare category feels like a natural extension of that belief.”
The Derma Co. VP for marketing Divya Gupta added, “Sania’s journey as a world-class athlete who has consistently performed under intense sun exposure makes her a natural and credible voice for this portfolio. Through this partnership, we aim to strengthen awareness around the importance of daily sunscreen use.”
The campaign is now live across digital and social platforms, marking a bold new phase for The Derma Co.’s suncare range. In a world where UV rays never take a day off, Sania and The Derma Co. are reminding everyone that the best way to win against the sun is to show up prepared, protected, and powered by science, one consistent layer at a time.
