Applications
SRS Labs’ audio technologies finds favour among flat panel TV makers
MUMBAI: SRS Labs, which provides surround sound, audio and voice technologies, has announced that its audio technologies were featured in 38 per cent of the 58 million 2006 flat panel televisions (FPTVs) sold worldwide. SRS Labs has also announced that one or more SRS audio technologies are being implemented by seven of the top nine FPTV manufacturers. |
While SRS Labs has multiple audio technologies for set-makers to consider, the two leading SRS audio technologies most often licensed for use in televisions are SRS TruSurround XT virtual surround sound and SRS Wow audio and bass enhancement solutions. Moreover, 2006 saw just over 58 million FPTV units ship worldwide with over 22 million (38 per cent) of those units featuring SRS audio technology, based on royalty revenue reports. |
According to two years of independent reports conducted by Consumer Reports (2006 and 2007) of nearly 200 LCD, PDP and rear projection TVs, SRS Labs technology implementations dominate the market. SRS technologies were consistently featured in 42 per cent of all models tested at Consumer. SRS Labs CEO Tom Yuen says, “With global FPTV units predicted to reach 110 million by 2010, it is clear that this market provides terrific growth opportunity for SRS technologies. The combination of leading edge designs from TV manufacturers and the ability to tune and customise SRS sound technologies enable us to partner with the TV makers to address the multiple audio challenges inherent in thin displays. The results are stylish TVs that deliver a high quality audio experience — a truly fantastic product.” |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
