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JVC to launch second generation high-speed LCD TV technology
MUMBAI: Global consumer electronics firm JVC has announced its second generation Clear Motion Drive (CMD) high-speed LCD television technology that delivers crisp fast action images, typically a weakness in LCD performance. JVC says that its new Clear Motion Drive II technology, like the original, features a refresh rate of 120 frames per second (120Hz), double the typical rate. But CMD II has been designed specifically for full HD (1920 x1080) displays and improves motion detection five-fold compared to the original high speed driver. |
Three JVC full HD LCD TVs incorporating CMD II will be available in the US later this year as part of a new JVC High Speed 2 series. JVC was the first to introduce high speed LCD technology with its launch last year of a 37-inch set with a 120Hz refresh rate. To reduce blurring of moving images, JVC‘s CMD II uses a frame doubling driver (120Hz) and motion interpolation. A JVC algorithm detects the movement in images and increases the frame rate to 120Hz to create an interpolated image that is displayed as two frames – the original plus the newly interpolated frame – in the same time it takes a conventional (60Hz) set to display a single frame. This delivers moving images without blurring or flickering. And compared to other frame doubling technologies, inserting an interpolated frame maintains image brightness. JVC‘s original CMD technology was applied to a 720p LCD panel and detected only horizontal motion. In its new full HD incarnation, JVC‘s Clear Motion Drive detects image data from more than 8,000 surrounding dots in a frame to create a pixel and calculate movement from the current frame |
An indication of CMD‘s ability to deliver sharp images is the panel‘s motion picture response time (MPRT). Though liquid crystal response time has long been used as a measure of LCD TV performance, JVC considers MPRT, a relatively new measurement gaining wider use, to be a better performance indicator. MPRT measures the rate of image blurring and is based on how the human eye perceives speed. A faster MPRT means less blurring. JVC research shows that for any given liquid crystal response time, the MPRT will be significantly better at 120Hz than at 60Hz. In addition, the improvement is more apparent at lower response times. A 120Hz-driven LCD panel with an eight millisecond liquid crystal response time will achieve an MPRT figure that‘s superior to what a 60Hz-driven panel with a zero millisecond liquid crystal response time can achieve. As a result, the 120Hz panel will have To get the most out of the double-speed full HD panels, JVC will use its fifth generation D.I.S.T. (Digital Image Scaling Technology) engine on JVC will launch its new High Speed 2 line this fall, comprised of three sets featuring Clear Motion Drive II – the 47-inch LT-47X898, the 42-inch LT- 42X898 and the 37-inch LT-37X898. Each will offer three HDMI (1.3) |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
