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sristi Cable to get Zee signal from 29 May
NEW DELHI: The Telecom Disputes Settlement Appellate Tribunal (TDSAT) has directed Zee to provide signals to the Kolkata multi-system operator (MSO) Sristi Cable Network from 29 May. This was after Zee said it was satisfied with the Enigma system on which Sristi is running its SMS, barring two minor modifications which Sristi has agreed to carry out. However, the SET Discovery, also a party to the case, has still raised some technical issues. Sristi Senior Counsel Prabhat Kumar said if Zee had given the green signal on all technical parameters, what more could be questioned? The court has said that SET would have the premises of Sristi inspected and will file an affidavit about the deficiency, if any, in the system installed at the premises of the petitioner. |
The SET Vs Sristi case has been listed for 22 July. Kumar told indiantelevision.com that the order was true to all principles of natural justice and revealed that even ESPN has sent a letter to Sristi regarding sending their signals. |
Neither Zee nor ESPN had been wanting to give their signals earlier. Sristi had filed the petition with the TDSAT in Delhi asking for signals from Sony and Zee, but the latter had held that Sristi does not have the required equipment, which Sristi has denied. Kumar said, “Zee still wants two specific but minor software changes. We have said we shall put everything in place by the time given to us by the court.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
