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YouTube signs deal with EMI to share music, videos
MUMBAI: YouTube users will soon have access to Electronic and Musical Industries Ltd‘s (EMI Group) audio and video libraries. In a joint statement on Thursday, Internet search giant Google Inc. and EMI PLC‘s group EMI music record label announced that that they have agreed to let users of Google-owned video-sharing site access videos and music by EMI artists. Music by David Bowie, Coldplay, Gorillaz, Lily Allen and Norah Jones are part of the collection. |
EMI thus has become the fourth major record company after Warner Music Group, Universal Music Group and Sony BMG Entertainment that entered into a content deal with YouTube. Although the two companies have not yet disclosed any financial details of the deal, but EMI chief executive Eric Nicoli said in a statement that “EMI Music and its artists will be fairly compensated for their work.” |
The Youtube-EMI deal comes soon after the copyright lawsuits filed by media companies that accused YouTube of allowing its users to pirate their programmes on the popular video-sharing site. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
