Applications
Apple launches iTunes Plus
MUMBAI: Apple in the US has launched iTunes Plus. This consists of digital rights management DRM free music tracks featuring 256 kbps AAC encoding for audio quality virtually indistinguishable from the original recordings—for $1.29 per song. iTunes Plus is launching with EMI’s digital catalogue of recordings, including singles and albums from Coldplay, The Rolling Stones, Norah Jones, Frank Sinatra, Joss Stone, Pink Floyd, John Coltrane and more than a dozen of Paul McCartney’s classic albums available on iTunes for the first time. |
iTunes will continue to offer its entire catalog, currently over five million songs, in the same versions as today —128 kbps AAC encoding with DRM —at the same price of 99 cents per song, alongside the higher quality iTunes Plus versions when available. In addition, iTunes customers can now easily upgrade their library of previously purchased EMI content to iTunes Plus tracks for just 30 cents a song and $3.00 for most albums. Apple CEO Steve Jobs says, “Our customers are very excited about the freedom and amazing sound quality of iTunes Plus. We expect more than half of the songs on iTunes will be offered in iTunes Plus versions by the end of this year.” |
EMI Group CEO Eric Nicoli says, “This is a tremendous milestone for digital music. Consumers are going to love listening to higher quality iTunes Plus tracks from their favorite EMI artists with no usage restrictions.” With the release of iTunes Plus, customers can now download tracks from EMI artists without limitations on the type of music player or number of computers that purchased songs can be played on. iTunes is also offering customers a simple, one-click option to easily upgrade their library of previously purchased EMI content to the iTunes Plus versions. EMI music videos are now also available in iTunes Plus versions with no change in price. iTunes Plus songs purchased from the iTunes Store will play on all iPods, Mac® or Windows computers, widescreen TVs with Apple TV™ and soon iPhones, as well as many other digital music players. The iTunes Store features the world’s largest catalog with over five million songs, 350 television shows and over 500 movies. The iTunes Store has sold over 2.5 billion songs, 50 million TV shows and over two million movies, making it the world’s most popular online music, TV and movie store. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
