Applications
Indiagames, Sify partner to launch two games
MUMBAI: Indiagames Ltd. has launched two more massively multiplayer online games (MMORPG) with Sify (Access Media) under the titles ‘Gunbound‘ and ‘Rakion‘. The launch is in continuation of a partnership signed in December 2006. Both the games will be available on Indiagames‘ Games on Demand (GoD) service. Indiagames CEO Vishal Gondal said, “Currently Indiagames is in talks with other MMORPG game publishers and will soon have many more of other MMORPG games on the GoD catalogue.” Access media president Pijush Kanti Das said, “Our partnership with Indiagames enables us to reach out to a larger gaming audience. As leaders in the MMORPG segment, it is natural for us to extend our products to be available to a wider segment.” Rakion is an on-line action strategy game, with intense focus on sword and weapon battles. Gunbound is an online casual turn based fun game where in gamer can play with international players. GoD is a subscription based online PC gaming service featuring over 300 international quality games including Microsoft‘s Age of Empires amongst others. GoD service is available with almost every major internet service provider.
MMORPG allows thousands of players to play in an evolving virtual world at the same time over the Internet.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
