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Nokia to bet on DVB-H
SINGAPORE: Nokia is bullish about DVB-H and has been conducting trials for the past year. Speaking at the Mobile TV Forum at Broadcast today, Nokia‘s Pawan Gandhi said that with the Oxford Pilot in England had 83 per cent satisfactory results. The drivers were the choice of channels offered and strong quality of picture and sound. It also did pilots in Paris and in Madrid and Barcelona. A majority of the triallists were willing to pay for the service with 76 per cent willing to take it up in a year if the price was right. Mobile TV will combine broadcast and user generated content in future, he said. Advertising on this platform will have to become brand related, engaging and entertaining. Mobile TV will put a lot of emphasis on personalization and interactivity. This will be one of the keys to whether it succeeds or not. Gandhi also advocated an open global standard that would offer value for money. There will be both cost and price reductions with volume growth as several vendors invest. It will also allow for a wide range of offerings at attractive prices. Nokia is working with DVB-H, IPDC and OMA BCAST standardisation efforts. Last year Motorola and Nokia had announced their common interoperability message. Nokia is also a member of industry bodies to push the cause of mobile TV. “DVB-H changes the mobile media delivery landscape. It has upto 50 TV channels, hundreds of radio channels, and is DRM enabled,” Gandhi said.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
