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Radio Mirchi, Times Now to share ‘Mirchi Bioscope’
MUMBAI: Radio Mirchi will now share its morning offering Mirchi Bioscope with Times Now every Saturday. Hosted by RJ Jeeturaj, the sharing of content is aimed to take the show‘s popularity to a national audience.
Mirchi Bioscope started by RJ Jeeturaaj two years ago, is a capsule on movie reviews. Jeeturaj hosts Total Filmy and Mirchi Movie Bioscope.
Jeeturaaj said, “I wish to share my passion for movies with all of India. I believe in bringing my own personality to the review – it is not politically correct, it is not heavy on technical baal-ki-khaal, or preachy. But its done with the same spirit that Bollywoood reflects and whether the film worked for me or not. I hope to reach out to a nation wide audience through Mirchi Bioscope on Times Now, and have as much fun on this as I do.”
Radio Mirchi senior VP marketing Kaushik Ghosh said, “Jeeturaaj is a larger than life persona on Radio Mirchi. The energy and enthusiasm that he brings to his shows on Radio Mirchi, Total Filmy, Club Mirchi and Mirchi Bioscope, is almost contagious. Looking at the massive response that we get from listeners to his unique style and his credibility even with the Bollywood fraternity, we decided to take the Mirchi Bioscope to the national audience. We are delighted with the tie-up with Times Now.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
