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Cambridge Broadband appoints new VP for South Asia
MUMBAI: Cambridge Broadband Networks has further expanded its presence in the Asian market with the appointment of a new VP Digvijay Singh to head the company’s south Asian operations. Singh has been working in the telecommunications market for a number of years, most recently at fixed wireless equipment vendor Aperto Networks. Cambridge Broadband Networks‘ Bjorn Krylander says, “We are pleased to welcome Digvijay on board to further strengthen the rapidly expanding team in our Indian office, which supports our customers throughout South Asia. Demand for our VectaStar transmission system continues to increase and we are building strong relationships with operators throughout the region, particularly in rapidly growing countries such as India, Pakistan and Bangladesh.” Cambridge Broadband Networks’ Indian office is its second in Asia, after Malaysia.
Singh says, “The South Asian telecom market is one which is experiencing rapid growth: this presents cellular operators with great challenges in expanding their infrastructure. The VectaStar platform provides operators with a cost-effective transmission platform which can be rapidly deployed and easily expanded. I am excited to be joining Cambridge Broadband Networks to help the company achieve its growth goals in the region.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
