Applications
Nab supports expedited development of mobile DTV broadcast service
MUMBAI: The National Association of Broadcasters (Nab) in the US has announced its support for and participation in the efforts of the Open Mobile Video Coalition (OMVC) and the Advanced Television Systems Committee (ATSC) to bring broadcast DTV service to mobile and handheld devices. The substantial and growing membership of television station groups in the Open Mobile Video Coalition (OMVC) shows the strong commitment of broadcasters to participate in the development of mobile digital broadcast TV, using broadcasters’ over-the-air licensed spectrum. At its recent meeting, the NAB Television Board of Directors unanimously passed a motion to actively support the efforts of the Open Mobile Video Coalition. Nsb president and CEO David K. Rehr says, “Accelerating the development of mobile digital broadcast TV is consistent with Nab’s technology advocacy goals and the activities of Nab’s recently announced technology advocacy programme, Fastroad”. NAB also pledged its support to ATSC in its development of an ATSC-M/H standard, a backward compatible mobile and handheld standard for TV broadcasters. The ten submissions received responding on the June 21 deadline to the ATSC’s Request for Proposal demonstrate the wide interest level and advanced state of technology development for enabling mobile DTV service. “Rapid development of a technical standard for mobile DTV reception is critical to ultimately achieving success for broadcaster participation in the competitive marketplace of mobile media services. Nab will proactively work with ATSC at all levels to expedite the completion of the standards process” adds Rehr.
As previously announced, through the Flexible Advanced Services for Television Radio On All and Devices (Fastroad) initiative, Nab will advocate and foster technological innovation in the services that broadcasters can offer through their spectrum assets.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
