News Broadcasting
ABP News dominates viewership during state assembly election counting.”
Mumbai: ABP News Hindi news channel has achieved an astounding milestone in viewership during the recent state assembly elections held in November 2023. According to the data released by BARC (Broadcast Audience Research Council), ABP News experienced an exceptional surge in viewership during the crucial counting hours on Sunday, 3 December 2023.
The comparative analysis conducted by BARC, comparing the peak hours from 08:00 to 12:00 on Sun 03 Dec 2023 with the preceding four Sundays, revealed an outstanding growth trajectory for ABP News. In the rolled data comparison, ABP News witnessed a staggering 189 per cent increase in viewership during the crucial counting period, highlighting the channel’s dominance in delivering comprehensive and engaging coverage of the state assembly elections results.
Source: BARC, over 15 Individuals, HSM, Sun 03 Dec 2023 vs pre 4 Sundays, 08:00 – 12:00, Rolled data.
Unrolled data viewership trend
Delving deeper into the unrolled data trend, the statistics unveiled an even more remarkable surge. ABP News saw an unprecedented spike, surpassing a tenfold increase in viewership during the peak counting hours of 08:00 – 12:00 on the decisive Sunday of 03 Dec 2023, as compared to the average viewership of the same time frame on the previous four Sundays. (Source: BARC, 15+ Individuals, HSM, 03 Dec 2023, 08:00 – 12:00)
This remarkable surge in viewership not only reflects the audience’s confidence in ABP News but also signifies the channel’s credibility and appeal in delivering timely and informative coverage during critical events. The channel’s dedication to presenting unbiased and credible information ensures that every piece of news contributes to an informed society, influencing opinions with a sense of reliability and trust.
ABP News continues to be at the forefront of responsible journalism, maintaining a strong connection with its audience by providing them with news that matters and empowers them to make informed decisions.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
