Applications
Mediaware Infotech launches ERP solution for broadcasting & ad industry
MUMBAI: Mediaware Infotech announces single Enterprise Resource Planning (ERP) for the advertising, broadcasting, publication and outdoor media industry.
Mediaware Infotech has announced a slew of software modules, designed as ERP modules for the various players of the advertising and media industry. |
For businesses to take full advantage of the Internet’s connectivity, it makes sense that today’s software should be designed as inter-locking modules for an entire industry. This ensures that different modules dove-tail into each other. And that the modules ‘talk’ to industry resources as well as each other via standards like XML. Mediaware sales head Prasun Kumar says, “Mediaware has been specialising in solutions for the advertising and media business for more than a decade. So it makes imminent sense for us to take this initiative.” Obvious technological benefits apart, this is probably the first time an ERP has been announced for an entire industry rather than a vertical segment. |
| The firm‘s head web development Mudit Raniwala says, “Apart from giving our clientele the benefits of latest Web-based technology, we will offer flexible office configuration (like centralizing an operation in a single location), & with innovative technologies built-in to the system. Technologies like message-broking servers, Web crawlers, built-in business chat & mail servers, multi-media content managers will play vital role in new–generation applications.” “Of course, we cannot expect 100 per cent market share. Nobody can! But, with this design approach, we will certainly offer the much-needed superior, on-the-fly integration with third-party softwares and databases.” Besides offering IT solutions, Mediaware Infotech is actively involved in consultancy for various aspects of advertising and media – including consultancy for setting up of channels to systems for stream-lining marketing and sales as well as technology platforms for e-sales. Also, its Media Database Group offers current media knowledge databases to help keep media/marketing updated on industry happenings. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
