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Naukri.com launches career guidance website
MUMBAI: Info Edge (India) Ltd, which owns Naukri.com, has announced the launch of a career guidance website asknaukri.com wherein users can get expert opinion on career needs across the work life span of a user. asknaukri.com has been launched as a free to use website, and it will provide calibrated counseling to all work related queries for its users which is relevant, researched, and customized. The website hopes to fill a gap and act as a source of ratification and provide counseling on all related areas. It allows users to submit their queries online, which are then directed to the panelists. He can also read questions posted by other users in similar areas, thus ensuring that his overall knowledge of areas in which he has questions increases dramatically. The answers to the queries will be posted on the website within 48 hours, and an email will be sent to the user‘s inbox. To make the exercise more comfortable, the queries have been categorized into relevant clusters like ‘Career Guidance‘, ‘Interviews & Resumes‘ and ‘Office Advice‘ which are further classified in to relevant categories. Soon asknaukri.com will also get mobile enabled and will allow users to ask questions from their mobile. Replies will be sent to the user on his mobile, email and also get posted on the website. Richa Saklani, Aarti Anand and Sujata Kumra of ‘Workeasy Solutions‘ are the panelists for the website who are alumni of IIM, Ahmedabad, Narsee Monjee and the University of Chicago respectively. They have experience of over 30 years of industry experience in media, banking, human resources, financial services and the outsourcing sector. The team of Workeasy Solutions has worked with over 5,000 people across various ages in career planning, interview training, career transitions and corporate culture.
Naukri.com founder and CEO Sanjeev Bikhchandani said, “We have been leaders in the recruitment space and it is natural that we would want to own the user experience pre and post recruitment. Career guidance is a natural progression, and with asknaukri.com (as our first step) we want to emerge as the definitive face of career guidance in India.”
Mobility, ad sales and investments VP and national head Apoorva Kumar said, “Everyone has career and work related questions throughout their lives and are looking for advice they can trust. Career guidance and ‘work life issues‘ is a huge unorganized industry and asknaukri.com is one small initiative from our end to create exponential value in the career guidance business in the long run.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
