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Tivo in deal with Amazon.com for movies and TV shows to broadband subscribers
MUMBAI: Tivo subscribers can now browse, purchase and rent Amazon Unbox movies and television shows directly from the TV screen via their Tivo box. The service is available to all broadband-connected TiVo Series2 and Series3 subscribers. They can choose from thousands of movies to rent from $1.99 to $3.99, purchase from $9.99 to $14.99, or thousands of television shows to purchase for $1.99 per episode. Tivo creates television services for digital video recorders DVRs. Amazon Unbox director Roy Price says, “We are excited to make Amazon Unbox on TiVo even easier to use by making it possible to purchase and rent movies and TV shows not only on the Web but also with your remote control“. Tivo VP content services Tara Maitra says, “The ability to purchase or rent movies and TV downloads directly on the TV makes it as easy as possible for TiVo subscribers to access premium content from Amazon Unbox. “People know how much we love TV at TiVo, but this is just another illustration of how much we love great content in general, be it from the big screen or the small screen. It’s never been easier to unwind on these hot summer nights with a cool classic movie, all without ever having to leave the couch.” Tivo subscribers can now browse, purchase and rent within the TiVo user interface from pre-selected categories of popular movie & TV titles from Amazon Unbox, including movies, kids and family, foreign films. In addition, Amazon Unbox fully integrates with Tivo’s new innovative search function, Universal Swivel Search, which allows viewers to seamlessly link from descriptions of one program to all others that have common elements, including program name, actors, or suggestions based on other viewers’ feedback. With these two browse and purchase methods, customers can easily access thousands of movies, television shows and other video titles that Amazon Unbox on TiVo offers.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
