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Microsoft gaming boss Peter Moore to join EA sports
MUMBAI: Microsoft‘s head of its gaming business Peter Moore has put in his papers. He will join Electronic Arts (EA) Inc, the world‘s biggest video game publisher. Moore will be replaced by Don Mattrick, a former top EA executive who has served as an advisor to Microsoft on video games for the past six months. Moore will stay at Microsoft until 1 September though Mattrick will start his new job on 30 July. The announcement comes soon after Microsoft announced that it would fix an “unacceptable” number of broken Xbox 360 game consoles that would cost the software major an estimated $1.15 billion. Meanwhile, Microsoft has said that there is nothing to be read into the timing of Moore‘s departure which comes close on the heels of E3, the video game industry‘s annual expo. Moore was supposed to play host for Microsoft‘s press briefing. “It is just how things fall. A lot of this timing was driven by Electronic Arts,” said Microsoft entertaninment and devices division president Robbie Bach. “Peter is a sports nut, so it is a good job for Peter.” Moore will receive a one-time bonus of $1.5 million from EA to offset future compensation he was due at Microsoft. He joined Microsoft in 2003 to oversee their gaming consoles. After joining Microsoft from Sega Toys Ltd., Moore became the marketing face of the company‘s Xbox push and made it more competitive towards rival Sony Corp.‘s PlayStation console. Previously he was the President and COO of SEGA of America and helped launch Dreamcast in 1999. He also has an extensive sports background, as both a senior vice president of marketing at Reebok International Ltd. and as the President of Patrick USA, the United States subsidiary of a French sportswear company.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
