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Goldstone signs content deal with Shemaroo
MUMBAI: Goldstone Technologies has partnered with Shemaroo Entertainment and has entered into a five year arrangement for sourcing the latter‘s video content library for India and international markets. |
Shemaroo Entertainment which brings in four decades of industry experience will give the company access to more than 500 Hindi movies, regional movies and hundreds of hours of non-movie content. Shemaroo‘s content archive straddles a variety of genres and appeals to all age groups with its list of blockbusters.
Shemaroo would promote and manage ‘On Demand‘ content on Goldstone‘s IPTV platforms across the globe and would also be providing end to end content management for the Company‘s ‘Video on Demand‘ service. Shemaroo has created a robust mechanism for content identification, acquisition, repurposing, format conversion, packaging, positioning, and also for promoting, marketing and managing the content. The agreement with Shemaroo will provide Goldstone access to entertainment for NRIs who subscribe to Goldstone‘s soon to be launched online movie rental business both internationally and in India. The content will be available on a patented technology for Triple Play services, which delivers quality video at only bandwidth‘s of 600 kbps Internet speed. The company will stream Shemaroo‘s content along with host of several live Indian television channels across International markets and India. Goldstone says that it believes that the quality and versatility of content is its strength and there is a huge demand for content of this nature, not just in the India subcontinent, but also worldwide. The tie up with Shemaroo will greatly enhance its portfolio of services, such wider variety of on demand Indian content is currently not available on any platform globally. Other than India, Goldstone is spread across Asia Pacific and Europe, where IPTV is catching up rapidly. According to the key findings of the report by iLocus reveal that the worldwide IPTV subscriber base touched almost four million of March 2007. The most successful IPTV operators include PCCW, France Telecom and Free Telecom. According to iLocus publication, PCCW, France Telecom and Free Telecom had IPTV subscriber base of 833K, 768K and 680K respectively as of March 2007. Goldstone has already signed up for providing television channels for its global pay TV service which includes 11 zee channels, India TV, Aastha TV, B4U Movies and music and several other south Indian, Lankan and European TV channels.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
