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Zapak.com launches game based on Tamil movie ‘Kireedam’
MUMBAI: Zapak Digital Entertainment Limited announced the launch of The Kireedam Game, based on the Tamil movie Kireedam which is scheduled to release 19 July. Kireedam, being presented by Adlabs and produced by Suresh Balaje, is a film revolving around a father-son relationship where Ajith plays the role of a young man who loves his family. Raj Kiran plays Ajith‘s father who wants to see his son become a cop but Shakti wants to avenge his father‘s honor, more than anything else, by killing all the gangsters who laid their hands on him. In the game, the player has to help Shakti kill the gangsters while undergoing Police training using different weapons. The player has to defend himself using different keys and approach the red cross symbol to gain health.While doing this he can not let his father Rajaram catch him or the game is over. The highest scorer gets to win Kireedam premier passes and music CDs.
Speaking about the association, the writer and director of the film Vijay says, “It is every director‘s dream to have as many extensions to his movie as possible which will keep his creation alive in the minds of the viewers. Hence, we decided to have a game based on it so that the player can experience the thrill and excitement of the movie. As Kireedam is an action flick, we wanted to have a shootout based game and we are excited to have it launched on Zapak.com,”
According to Zapak Digital Entertainment Limited chief operating officer Rohit Sharma , “Movies are a craze in India, second only to cricket and movie stars, down south, are worshipped as gods. South Indian movies are made with such grandeur and on such a scale, that it made sense to launch a game on one. Kireedam is an action based flick and therefore merited a game based on FPS (First Person Shooter).”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
