Applications
Voom HD marks multi-channel launch in Asia
MUMBAI: Voom HD Networks has announced a multi-channel, multi-country launch in Asia. The launches are part of Voom‘s worldwide distribution strategy, a roll-out that already includes Voom HD channels on four continents and international programming sales of over 500 hours of high-definition content. VOOM HD Networks comprise a suite of high-definition content for distribution. It has programming in categories like sports, movies, fashion, music and art. Voom HD Networks GM Greg Moyer says, “We are incredibly honored to be included in the groundbreaking launch of dedicated high-definition channels into Singapore and Hong Kong and are equally pleased at the opportunity to work with such respected television pioneers as SingTel and PCCW. It is gratifying to see Asia—and the rest of the world—mobilizing to meet the growing demand for high-quality digital entertainment.” As far as PCCW is concerned while viewers are initially receiving the programming in standard definition (SD), the channel will be available in HD very soon, commencing with PCCW‘s launch broadcast of English Premiere League football. Both SingTel and PCCW launches fulfill the agreements facilitated earlier this year by Gang TV preisdent Gregory Ang who represents Voom HD Networks in Southeast Asia. Ang says, “Voom developed its international channels with not only the clear objective to reach a global audience, but also the solid understanding of a marketplace in transition. As Voom continues to identify and fill the world‘s HD content void, I have enjoyed being part of its initial progress into Asia and look forward to seeing its continued global success.” Voom’s first distribution in Asia began last September when a daily, two-hour branded block debuted on Skylife’s Sky HD, South Korea’s first and only full-time HD programming service.
The SingTel launch includes Equator HD, a documentary channel about people, places and cultures of the world with a special focus on protecting the environment. Sling HD is a teen oriented co-venture of Voom HD and Singapore media company Mega Media with content encompassing computer games, virtual reality and extreme sports. WorldSport HD is a video-on-demand (VOD) service featuring sports documentaries and select arena sporting events from around the world. Voom HD offers a perspective on adventure travel, fashion, luxury lifestyle, art and music.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
