Applications
Rajat Jain joins mobile2win as MD & CEO
MUMBAI: Former Walt Disney Company India managing director Rajat Jain has partnered with the founders and investors of mobile2win as MD and CEO. His partnering with the existing shareholders and founders of the company is a step to consolidate the company‘s position in the mobile market and to accelerate its global presence. He will be working in the value added services space, states an official release. Investors in Mobile2win, Sandeep Singhal of Nexus India Capital, Vab Goel of Norwest Venture Partners and Peter Hua of Softbank China in a joint statement said, “The Company is on a growth phase and we are absolutely delighted to have Rajat on board to lead the team. This is a significant milestone in this phase and will be followed by other initiatives to be announced in time. His experience both in start-ups and large enterprises and his strong media and telecom background is going to be a key ingredient of Mobile2win‘s future growth. As investors, we are very bullish about the company‘s prospects and will support the company‘s leadership with the resources and networks needed to reach its goals.” The founders of the company, Gopala Krishnan (GK) and Rajiv Hiranandani said, “We are really excited about Rajat partnering us to lead Mobile2win as it builds on its leadership position in the mobile VAS market. Rajat‘s expertise in marketing and business strategy will power our next phase of evolution and growth. You will see us bring on new talent, technologies and partner in the coming months. Together, we are confident of building a leading global company. His presence will further enhance the confidence of our partners and customers in the services and products we deliver”. According to Jain, “The world of innovative mobile value added services will be driven by convergence in the telecom, media, entertainment, and advertising industries and will require technology, brand building and strong consumer relationships. Mobile2win is uniquely positioned to deliver these services. The entrepreneurial nature of this role and the prospects of building an Indian company in this exciting space and taking it global is a terrific opportunity and I am thrilled to be leading that phase.” In a career spanning two decades, he has worked across consumer, telecom and media sectors at both entrepreneurial and established companies. Prior to Disney, Jain was with Sony Entertainment as executive vice president and business head, Set Max, their movies and cricket TV channel. He has also held senior management positions with the Essel Group, Telstra International, Benckiser India and Hindustan Lever.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
