Applications
Nokia acquires Twango to beef up multimedia offerings
MUMBAI: Nokia has acquired Twango which provides a media sharing solution for organising and sharing photos, videos and other personal media. By acquiring Twango, Nokia will be able to offer people an easy way to share multimedia content through their desktop and mobile devices. In addition to key assets, through this transaction Nokia is bringing on a seasoned team with social media and Web services expertise. Nokia executive VP, GM multimedia Anssi Vanjoki says, “The Twango acquisition is a concrete step towards our Internet services vision of providing seamless access to information, entertainment, and social networks – at anytime, anywhere, from any connected device, in any way that you choose. We have the most complete suite of connected multimedia experiences including music, navigation, games, and – with the “When you combine a Nokia Nseries multimedia computer that is always on, always connected, and always with you together with a rich media sharing destination like Twango, people will have exciting new ways to create and enjoy rich media experiences in real time.” Twango‘s platform makes organising, sharing, and republishing media such as photos, videos and audio clips easy. Unlike many other social media services, Twango supports multiple media types and offers a comprehensive array of options for people to manage, share, and repurpose their personal media content. Twango offers a destination experience on desktop computers and mobile devices, as well as a powerful platform that allows developers to create companion applications, connect with mobile devices, and integrate with other Web services. Twango co-founder Jim Laurel says, “Nokia‘s unique vision for social media aligns perfectly with Twango. It‘s really exciting to imagine what we can achieve by combining our social media experience with the resources of a company that has played such a major role in shaping the mobile landscape. “Now, we will have the resources to deliver on our vision to enable people to capture and enjoy their personal media on mobile devices, desktop computers and in all the other places that are important to them.”
Twango acquisition – photos, videos, and a variety of document types.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
