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Sify launches video site for Chennai
MUMBAI: Consumer portal Sify.com has launched www.chennailive.in, the first website for Chennai with live video streaming. The website was launched by Tamil Nadu IT Secretary Dr C Chandramouli. After the success of mumbailive.in, bangalorelive.in, hyderabadlive.in, chennailive.in is the fourth city portal from Sify.com. A key feature of www.chennialive.in is live video feeds from traffic web-cams stationed at key junctions of the city so citizens can plan their routes by checking the site for the prevailing traffic conditions. Users will have access to live video streaming of the traffic in the city at any given point of time. Sify president, portals V. Sivaramakrishnan said, “We are delighted to launch chennailive.in as part of our strategy to provide the best access to information about the city, and as a way for people to keep in touch with their city. This is the best place on the web to get local information for the citizens in each of these cities. We intend to introduce more such city-centric websites to create online communities as a platform to share their views, discuss local topics and build their own personal space online” The site www.chennailive.in will include video sections across categories like information on the latest happenings in the city (Chennai Diary), gossip & updates on Tamil movies (Kollywood Masala), video reviews of the most happening hot spots in Chennai (Hangouts), hottest deals (Chennai Bazaar), reviews of the best know eateries (Meals Ready), and many more. Other offerings include city news, news in Tamil, classifieds and directory listings, city maps, etc.
Dr Chandramouli said, “I am happy to launch Chennailive.in, the first site with live video streaming. With its exciting and extensive city-centric content, the website will enable Chennai citizens to keep in touch with happenings in the city anytime, anywhere. It’s also a great way for the people who live overseas to stay in touch with their favourite city”.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
