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Mobile video channel launched for History Channel US
MUMBAI: US broadcaster A&E Television Networks (AETN) and MobiTV which provides a platform for content delivery over mobile and broadband networks have today announced the launch of A&E Mobile and The History Channel Mobile.
The made-for mobile channels are available on the MobiTV service via participating mobile carriers throughout the US. |
The creation and distribution of A&E Mobile and The History Channel Mobile to wireless video subscribers in the US is a step in AETN‘s overall digital strategy to deliver its programs and services to viewers on multiple platforms. AETN senior VP, digital media Paul Jelinek says, “The mobile platform is an increasingly important interactive screen that provides our consumers with access to our branded programming wherever and whenever they want it, and we are pleased to partner with MobiTV to offer A&E Mobile and The History Channel Mobile to viewers. “These mobile channels enable us to offer a new service to our existing audience, and through cross promotion, to bring new viewers back to our linear channels.” A&E Mobile and The History Channel Mobile are distinct services from the linear channels. Series such as Dogfights and Modern Marvels from The History Channel, and Dog the Bounty Hunter and Criss Angel Mindfreak from A&E Network, will be available on the mobile channels. |
| MobiTV VP content and programming Jeff Bartee says, “MobiTV and AETN continue to be proactive in bringing more compelling content into the mobile space. As the rise in consumer demand for mobile video continues, so do expectations for great content on mobile television services. Our relationship with AETN is proof that we are listening to and answering the call of those consumers.” |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
