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ESPN, MediaFlo, Verizon partner for mobile TV sports channel
MUMBAI: US sports broadcaster ESPN, MediaFlo USA and Verizon Wireless have teamed up to deliver a new mobile TV channel, EXPN on V Cast mobile TV. This will bring all the action of X Games 13 – including live competitions, behind-the-scenes coverage and commentary – to mobile phones. EXPN will be available for the duration of X Games 13. Live coverage starts on 2 August and concludes on 5 August. Highlights of previous years’ X Games also will be shown on the dedicated channel till 1 August and ‘Best of the X Games‘ and X Game 13 replays will air from 6-7 August. Viewers can expect to see: ESPN senior VP digital media production John Zehr says, “X Games fans want to see the action as it happens. By teaming with MediaFlo USA to offer this channel through Verizon Wireless, ESPN is reaffirming our commitment to our fans by showing all the extreme action while expanding our multi-platform approach. Verizon VP digital media programming Ryan Hughes said, “EXPN on V Cast mobile TV is another example of how Verizon Wireless is harnessing innovation to bring the best in entertainment to our customers. Whether it’s the excitement of the X Games or the drama of classic sports rivalries, content from the worldwide leader in sports on V Cast mobile TV helps Verizon Wireless customers stay informed and entertained while on-the-go.” The dedicated X Games channel will supplement live coverage of the X Games on ESPN mobile TV, one of the eight regular channels available on V Cast Mobile TV from Verizon Wireless. The Flo TV service is provided by MediaFlo USA, which is available to consumers through Verizon Wireless as V Cast Mobile TV. MediaFlo USA aims to unleash the power of TV for mobile consumers, by combining content, an intuitive user interface and a multicast network. The MediaFlo USA mobile entertainment service, called Flo TV, offers full-length simulcast and time-shifted programming.
“Through this dedicated channel, X fans will see Travis Pastrana’s practice runs or Shaun White grab big air during the skateboarding finals even if they aren’t near a big-screen TV.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
