Applications
Motorola, Tata Teleservices partner to launch Moto Q in India
MUMBAI: Motorola and wireless telecom service provider Tata Teleservices have announced the launch of Moto Q in India. Custom-built for customers who multi-task and need flexibility in today’s fast-paced business environment, the Moto Q’s signature style is built upon the design revolution created by the Motorola Razr. Based on a Qualcomm Multimedia Platform chipset, the Moto Q, which runs on the Microsoft Windows Mobile 5.0 operating system, delivers an uncompromised mobile experience in an all-in-one handheld device that combines the reliability of a great phone, personal productivity capabilities, powerful enterprise connectivity and entertainment in a thin and stylish form factor. Motorola India mobile devices VP, GM Malcolm Dawe says, “The Moto Q is a real must-have device that enables true seamless mobility by liberating all of us from the constraints of our offices and living rooms. Moto Q brings together all converged solutions users need to work, stay in touch and have fun. With the best voice, data and design technology in one ultra-thin, intelligent, hard-working device, the Moto Q enables increased productivity and entertainment on the go.” “At Tata Teleservices, we believe in constantly enhancing both our services and product portfolios. We enjoy great support from our customers who have chosen our service, and believe that the introduction of the MOTO Q will only reaffirm their belief in us being the right choice as a telecom service provider.” The Moto Q looks to redefine what customers expect from a QWERTY handheld. With the Windows Mobile 5.0 operating system, the Moto Q puts an ‘intelligent‘ device in users’ pockets by providing enough power to let them leave their laptop at home and be able to check e-mail, view presentations and documents, and stay connected while on the go. The Moto Q offers built-in multimedia functionality and Bluetooth stereo music streaming. The product launched with Tata Indicom is pre-loaded with the full-length Bollywood movie Dus, five MP3 songs and customized wallpapers. It also offers integrated Bluetooth 1.2 wireless technology with stereo profile support for communicating with Bluetooth-enabled headsets, car kits and other devices. The Key features include: Integrated Bluetooth 1.2 wireless technology with stereo profile support for communicating with Bluetooth-enabled headsets, car kits and other devices. Integrated 1.3 megapixel camera with video playback and capture. Fast downloads of data, e-mail and large attachments. A familiar thumbwheel to enhance the navigation experience. Synchronisation with e-mail, calendar, contacts, and tasks entries. It is integrated with Windows Mobile 5.0 operating system for user convenience and access to Yahoo!, Hotmail and other POP3 services. All standard desktop document views supported including Microsoft Word, Excel, PowerPoint, Adobe Acrobat etc.
Tata Teleservices president of the Enterprise and HNI Business Vinayak Deshpande adds, “It gives us great pleasure to further widen our association with Motorola. At Tata Teleservices, it is our constant endeavor to enhance the quality and convenience of everyday life, through the use of superior technology available at a reasonable cost.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
