iWorld
Remembering the showman: A tribute to Raj Kapoor’s timeless legacy on Tata Play Classic Cinema
Mumbai: Legendary actor Raj Kapoor didn’t just make movies; he orchestrated grand symphonies of emotion and entertainment, which made these stories immemorial. From timeless classics to unforgettable melodies, Raj Kapoor’s contributions to Indian cinema are nothing short of a magnum opus. As we raise the curtain to celebrate the legendary showman on his birth anniversary on 14th December, Tata Play Classic Cinema invites you to join us in an extravaganza of nostalgia, charisma, and unmatched storytelling. Here’s a look at his biggest career hits of the Bollywood legend; catch them all on Tata Play Classic Cinema!
Barsaat (1949) – 11:00AM
Kick off the celebration with Barsaat, a classic tale of love, passion, and heartbreak and also the first bollywood film shot in Kashmir. Viewers can experience Raj Kapoor’s on-screen chemistry with Nargis that created magic, and Shankar-Jaikishan’s soul-stirring music which added a melodious touch to this cinematic gem.
Jis Desh Mein Ganga Behti Hai (1960) – 02:00PM
The film portrays a poignant narrative exploring the dichotomy between old customs and evolving societal values. Raj Kapoor’s performance and the iconic song “Mera Naam Raju” make this a must-watch on Tata Play Classic Cinema. With captivating music composed by Shankar Jaikishan and other memorable performances, the movie remains a timeless classic in Indian cinema, portraying themes of redemption, social justice, and the triumph of good over evil.
Anari (1959) – 02:00PM
In Anari, Raj Kapoor delivers a memorable performance as the naive and innocent Anari. The film’s heartwarming narrative, coupled with memorable songs like “Sab Kuch Seekha Humne,” make it a delightful addition to your watchlist. The Bollywood legend also won the Best Actor for Anari at the Filmfare Awards.
Aah (1953) – 02:00PM
Witness the iconic love story of Aah, where Raj Kapoor and Nargis once again share the screen in a tale of unrequited love and sacrifice. The film’s emotional depth and soulful music, notably highlighted by the timeless classic ‘Raja Ki Aayegi Baraat,’ will leave you mesmerised, making it the perfect choice for your Tata Play Classic Cinema marathon.”
Awaara (1951) – 05:00PM
No celebration of Raj Kapoor’s birthday would be complete without the iconic Awaara. He was nominated for the Grand Prize at the 1953 Cannes Film Festival for Awaara. With its unforgettable characters, soulful music, and powerful performances, this film has stood the test of time. Rediscover the magic of Awaara and immerse yourself in the brilliance of Raj Kapoor.
iWorld
Meta launches AI connectors for ads in open beta
Tools enable campaign creation, reporting and insights via AI platforms.
MUMBAI: If ads were once about gut feel, Meta now wants them run on autopilot with AI riding shotgun. The company has unveiled its Meta ads AI connectors in open beta, a move aimed at embedding campaign creation, management and analysis directly into the AI tools advertisers already use. The push reflects a broader shift in digital advertising: from platform-led workflows to AI-assisted, cross-tool execution.
At the heart of the rollout are Meta’s ads model context protocol (MCP) server and a command line interface (CLI), which together allow advertisers to securely link their ad accounts to AI agents. The promise is straightforward real campaign data, not generic prompts, powering decisions across workflows.
The connectors are designed to streamline multiple layers of campaign management. Advertisers can generate detailed performance reports, create and edit campaigns using natural language, manage product catalogues, and diagnose signal quality, all without leaving their preferred AI environment.
Meta is also leaning into ease of adoption. For MCP, the company says setup requires no coding, developer credentials or API integrations, positioning the tools as accessible for businesses of varying sizes and technical maturity.
The launch complements Meta’s existing AI business assistant within Ads Manager, which focuses on recommendations and troubleshooting inside the platform. The connectors, by contrast, extend that intelligence outward into third-party AI tools that marketers increasingly rely on for cross-channel planning and automation.
The underlying strategy is clear: instead of forcing advertisers deeper into its ecosystem, Meta is meeting them where they already work while still keeping its data and ad infrastructure at the core of decision-making.
As AI continues to reshape how campaigns are conceived and executed, Meta’s latest move signals a future where managing ads may feel less like operating software and more like having a conversation.
