Applications
Apple introduces iWork ’08 with new version of page keynote features
MUMBAI:Apple introduced iWork ‘08, which is an upgrade to Apple‘s productivity software suite featuring new versions of Pages and Keynote word processing and presentation applications. It also consists of a new spreadsheet application called Numbers. Numbers introduces the concept of intelligent tables on a flexible canvas, a new approach that makes it easy to organize information, create calculations, analyze results and make spreadsheets look simple. “Pages and Keynote make it incredibly easy, and even fun, for anyone to create stylish documents and presentations very quickly.Numbers rounds out the iWork suite, which is far more intuitive and easy to use than anything else out there,” said Apple CEO Steve Jobs. iWork ‘08 can import Microsoft Word, PowerPoint, Excel and iWork ‘08 requires Mac OS X version 10.4.10 or later, a Macintosh computer with a 500 MHz or faster PowerPC G4, PowerPC G5 or Intel processor, 512MB of RAM (1GB recommended), 32MB of video RAM, QuickTime 7.2 or later and 1GB of available disk space.
Pages ‘08 now features distinct modes for streamlined word processing and flexible page layout, a new contextual format bar and change tracking, and Keynote ‘08 now includes text effects, transitions and themes that help users easily compose presentations and smart builds with easy to set up A-to-B animations.
AppleWorks word processing, presentation and spreadsheet files, and can export documents in Microsoft Office file formats or PDFs for easy sharing.
iWork ‘08 is available through the Apple Store, Apple‘s retail stores and Apple Authorized Resellers for a suggested retail price of $79 (US). A 30-day iWork ‘08 trial will be available on new hardware and with copies of iLife ‘08 sold at retail. After 30 days, the trial becomes an iWork ‘08 player, states an official release.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
