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Buongiorno appoints Harsh Chutani as media alliance & operations head
MUMBAI: Buongiorno (Hong Kong) Limited has appointed Harsh Chutani as head of media alliance and operations for India. Chutani will be responsible for growing and establishing Buongiorno’s presence in the media space in India. He would be heading Buongiorno‘s operation of all media accounts – including television channels, mobile media, music labels, internet amongst others. Chutani was earlier working with Television Eighteen India Ltd. as head – technology vertical sales where he was responsible for building up the technology vertical practice (all IT / Office / Automation / Telecom clients) and sustaining a steady revenue stream from unconventional formats of electronic media (non-display advertising). Prior to this he has been with the Times of India and Cyber Media. Harsh has 12 years of experience in sales and marketing in the media industry to his credit. Buongiorno (Hong Kong) Ltd CEO/COO Simone Ranucci Brandimarte said, “We are delighted that the Indian team is growing in terms of senior industry leaders joining the senior management team at this exciting stage of exponential growth of Buongiorno in India.” Buongiorno (Hong Kong) Ltd India co-CEO and country manager Milind Pathak said, “Chutani has spent a large part of his professional career within the media space in India. His in-depth understanding of the content requirements in the publishing/broadcasting business as well as the IT business will certainly prove to be asset for us.” Commenting on his appointment, Chutani said, “I am pleased to join this innovative company focusing on digital convergence on media, mobile, internet and TV. Our immediate priority would be to develop a strong and stable existing business and embark an expansion plan in additional revenue and business lines.” Buongiorno in India is a part of Buongiorno (Hong Kong) Limited, a subsidiary of Buongiorno. The objective of the company is to provide and distribute digital value-added services, into emerging and fast growing Asian and Russian (CIS) markets.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
