Kids
CartoonNetwork.com hits record time spent in July
MUMBAI: CartoonNetwork.com hit an all-time high in July, with visitors on the site spending an average of 77 minutes per person, according to Nielsen//NetRatings. The website also claims to have ranked 26th among all US domains in total time spent by users in July.
“We continue to be inspired by kids and pride ourselves on offering quality entertainment tailored to their interests,” said Cartoon Network new media senior VP and general manager Paul Condolora.
“Our strategy to create compelling, innovative casual games, in addition to on-demand video and user-generated content, makes CartoonNetwork.com a highly sought after site with industry-leading results. We look forward to providing our audience with additional immersive offerings planned for the second half of 2007.”
According to an official release issued by the company, site visitors enjoy full length episodes and clips of Cartoon Network shows, plus more than 170 free online games based on Cartoon Network characters and shows, including Ben 10 and Foster‘s Home for Imaginary Friends. The new record of 77 minutes per person beats CartoonNetwork.com‘s previous high mark of 71 minutes, which was set on the site in 2004.
The CartoonNetwork.com record comes on the heels of Nielsen//NetRatings‘ recent shift in how it reports web site popularity.
In July, Nielsen//NetRatings announced that it added the ‘Total Minutes‘ and ‘Total Sessions‘ metrics to NetView, its syndicated internet audience measurement service.
The new metrics, as Nielsen announced, deliver greater perspective on total engagement across sites, accounting for the time and sessions spent collectively by all visitors to the site.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
