MAM
NEC to sponsor CNN video blog
MUMBAI: Under a new CNN initiative sponsored by NEC corporation, six men and women, wanting to make a difference in the world, will blog and post videos of their lives and jobs.
Titled Be the Change, it aims to harness CNN International’s global reach, multiplatform services and cutting edge technology to reach deep into the lives of ordinary citizens doing extraordinary things around the world to benefit others.
NEC’s sponsorship of Be the Change runs for a year from this month and is set to be broadcast worldwide while featuring online at www.cnn.com/bethechange
The work of the six people and the global platform the initiative provides is expected to inspire others to make their own impact through similar ventures.
CNN Asia Pacific VP news ad sales William Hsu says, “Be the Change is a fantastic initiative and we are delighted to have the support of NEC in this groundbreaking venture. To highlight and celebrate work that is rarely reported on and often barely visible to the larger community is hugely important and we hope that our global audience will share in these unique experiences.”
NEC GM advertising division Junichi Shibi says, “Throughout its history, NEC has continuously sought ways to contribute to society through technological innovation and advanced solutions. NEC is proud to sponsor CNN’s Be the Change, which shares the goal of empowering people and societies around the world through innovative activity to effect change for the better.”
Whether it’s building a sports complex for a disadvantaged community in South Africa, or aiding abused young people in Cambodia’s second largest city, the ‘Be the Change’ aid workers are committing their lives, their time and their energy to work for others.
One video diary from a contributor will become a weekly segment on CNN International television, while blogs from each contributor will be hosted on a specially-produced web site, in addition to biographical sketches, links to their organizations and photo galleries. The site will be interactive, allowing visitors to comment and post questions to and for the contributors.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
