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Nimbus Sport signs up Hong Kong’s mobile operators for Barclays Premier League mobile clips
MUMBAI: Nimbus Sport has announced non-exclusive agreements with Hong Kong mobile operators – Hong Kong CSL, PCCW and Hutchison Telecommunications – to provide mobile clips of the Barclays Premier League for the next three seasons 2007/2008, 2008/2009, 2009/2010. The operators will offer near-live video clips, highlights, match reviews and previews of each and every Barclays Premier League match during the term. Subscribers of Hong Kong CSL, Hutchison Telecommunications and PCCW will be able to access the content through subscription and pay per view models. Nimbus Sport CEO Digvijay Singh said, “We are delighted to partner with Hutchison Telecommunications, HK CSL and PCCW to share the world‘s most popular football property with millions of fans. Our partners are the leading mobile telecommunications operators in Hong Kong and Nimbus is certain that together we will be able to provide compelling and exciting content to all subscribers”. Hong Kong CSL director of business development Dr. Tony Seeto said, “Mobile subscribers in Hong Kong have reached the unbelievable number of 9.3 million, with a penetration of 135 per cent. We are delighted to provide Barclays Premier League content and reach a wider audience for the League through this deal with Nimbus.” The rights awarded to Nimbus Sport span countries across the globe – including India, China, Japan, Korea, Hong Kong, Thailand, Pakistan, Bangladesh, Sri Lanka, and other countries in Asia; UAE, Saudi Arabia, Algeria, Egypt, and other countries in the Middle East and North Africa; Italy, Portugal, Spain, Greece, and Belgium in Europe; and reaching as far as Brazil, Australia and New Zealand.
Nimbus Sport has the mobile and internet rights for the next three years – covering the 1140 Barclays Premier League matches that will be played until the end of the 2009-10 season. The 2007/2008 Barclays Premier League season kicked off on 11th August and will showcase 380 matches until May 2008. Nimbus Sport will market these rights in conjunction with PA SportEV – a subsidiary of PA Sport.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
