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Star Gold to launch in Singapore on StarHub digital cable
MUMBAI:Star announced the launch of Star Gold in Singapore on StarHub‘s digital cable platform. Starting from 4 October, Star Gold will be available on StarHub digital cable channel 42. According to an official statement, the channel will become the first and only dedicated Bollywood movie channel in Singapore. At launch, Star Gold will showcase a number of Bollywood hits, including Babul, Bhagam Bhaag, Shootout At Lokhandwala, Awaarapan, Naqaab, Apne, Chain Kuli Ki Main Kuli, Red and Life Mein Kabhi Kabhi.
The launch also bolsters Star‘s current Indian channel offering of Star Plus and Star Vijay on StarHub Digital Cable.
Star Gold will join the existing range of channels from Star which are Star Chinese Channel, Star Chinese Movies, Star Gold, Star Movies, Star Plus, Star World, Vijay, Xing Kong, Channel [V] International, Channel [V] Mainland China, Channel [V] Taiwan, Phoenix Chinese Channel, Phoenix InfoNews Channel, Sky News, Fox News, Foxcrime, FX, National Geographic Channel, National Geographic Channel HD, National Geographic Wild and Nat Geo Adventure. Star Sports and ESPN are also available on StarHub Digital Cable.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
