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Haier unveils a range of LCD TV with DSM Technology
MUMBAI: Haier, the consumer electronics and home appliances brand has recently unveiled its new range of LCD TVs with the DSM (digital streaming media)Technology. The range will be available in 19″, 32″ and 42″. The company also announced the launch of new models in the Flat Colour TV segment equipped with its True Digital Experience (TDX plus) technology. Available in 29″, 21″ and 15″ the TDX plus range has nine models in the Flat televisions range and three models in the curved television range all priced between Rs 4890 to Rs 1999. The DSM High Definition system enables sharper, crystal clear viewing experience. “People today are looking out for a fusion of style, technology and innovation in the products that they buy. The pioneering features like high definition multimedia interface and increased sharpness of the picture once again, reflect Haier‘s commitment to the customer and the growing LCD market in India,” said Haier Appliances (India) P. Ltd VP Ranjan. The new offering is armed with other features like: W-LAN, USB, and direct print. The LCD models have a USB port which can also be connected to a printer to enable the customer to take out hi-definition pictures from the USB or any other storage device at the mere click of a button on the remote. The W-LAN lets the customer synchronize the ultra modern digital gadgets hookup to the LCD TV and gives the customer a true Wi-Fi experience. “This harmonius software-hardware conformity greatly enhances the audio-video quality and gives you the ultimately realistic television experience. We are aiming for a 10 per cent market share in the LCD market in India this year. “, states Mr. Rajan
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
