Voom HD channel makes ‘Virgin’ launch into UK

MIPCOM: Voom HD Networks has completed an agreement with Virgin Media to trial the global Voom HD channel starting in October 2007 as part Virgin Media‘s Broadband Pilot in the UK.

The deal, brokered by international broadcaster and distributor of thematic channels Chello Zone (formerly Zonemedia), marks the initial delivery of a Voom HD channel in the UK.

The announcement was made by Malcolm Wall, CEO of Content at Virgin Media; Greg Moyer, General Manager, Voom HD Networks; and Louise Cottrell, Chello Zone‘s vice-president, affiliate sales.