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Chtrbox’s social media wing ChtrSocial wins mandate for health-snacking brand Gouri’s Goodies
Mumbai: Leading influencer marketing agency, Chtrbox’s social media marketing arm, ChtrSocial has bagged the social media mandate for Gouri’s Goodies, a trailblazer brand in the health-snacking industry. As a part of the mandate, ChtrSocial is responsible for driving the brand’s digital presence and engaging with the audience through innovative social media strategies. Along with social media marketing, their responsibilities include end-to-end production, seamless shoot coordination, thoughtful design elements, and expert management assistance.
ChtrSocial aims at establishing Gouri’s Goodies as a lifestyle choice, beyond just a snack brand. ChtrSocial conceptualized and recently launched the brand’s maiden digital campaign ‘Guilt-free with Gouri’ along with a complete packaging and website refresh to follow soon that will converse with it’s customers in the same tonality. Kickstarting this brand campaign, ChtrSocial has started off with humanizing the brand with the story and face of it’s founder Gouri Gupta serving the audience with a relatable recall-worthy identity and a channel to imbibe her persona in the thought-provoking edutainment content on ‘guiltless living’. The campaign emphasizes the brand’s commitment to making living more wholesome and enjoying every bit of it, just like their tasty guiltless goodies.
Speaking on the account win, Chtrbox’s director (ChtrSocial) Darshil Shah said, “We are on a mission to humanize brands and it is great to have clients onboard who are ready to invest their efforts alongside us for the same. We are excited to work closely with Mrs. Gouri Gupta and tell their story to the world. We are equally vested in her vision of the much-needed shift from mindless to guilt-free living and there couldn’t be a better way to spread that message than through Gouri herself.”
Speaking on awarding the mandate to Chtrbox and ChtrSocial, Gouri’s Goodies managing director Gouri Gupta said, “At Gouri’s Goodies, we believe in the power of food to bring people together, and partnering with ChtrSocial allows us to extend that philosophy into the digital realm. This collaboration is not just about sharing delicious treats; it is about creating a community that values shared moments, meaningful conversations, and the joy of connecting over a shared love for good food. The energy and excitement of the ChtrSocial team is something that we have always appreciated. We are delighted to collaborate with ChtrSocial, an agency that shares our commitment to fostering meaningful connections. Together, we look forward to elevating the culinary experience, sparking delightful conversations, and building lasting connections through this exciting collaboration.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
