Hindi
Promodome ventures into film-production
MUMBAI: Delhi based advertising agency Promodome Communications is foraying into Hindi film production.
It has set up a new division under the title Promodome Films, which will undertake film projects across genres, beginning with two comedy films.
Says Promodome group CEO Sandeep Kapur, “Our first film titled Jugaad will go on floors this month. The budget is Rs 60-70 million and it stars Manoj Bajpai, Vijay Raaz, Rohit Roy amongst others.”
Promodome Films has signed Anand Kumar (Delhi Heights) to direct this film. The script for the film is written by Bunty Rathod (Dhamaal).
“We are looking to release it by April 2008. Our second film is also a comedy and it will go on floors by June 2008,” says Kapur. Apart from feature films, it will also focus on making quality documentaries for different TV channels.
Speaking about their foray into film production he says, “We have been a consistent player in the advertising world. With our foray into films, we are looking at creating a new niche for the Group Company. We are looking at becoming one of the leading film production houses from New Delhi.”
Currently Promodome Communications is operating out of four offices across India – New Delhi, Mumbai, Bangalore and Jaipur. In this fiscal year they will be opening two more offices in Chandigarh and Kolkatta.
The films division will be primarily operating out of Delhi and Mumbai offices, says Kapur.
Hindi
Dhurandhar returns to theatres worldwide on March 13 ahead of Dhurandhar The Revenge release
Jio Studios re-releases blockbuster across 500 screens globally before sequel
MUMBAI: The spy saga of Dhurandhar is gearing up for a big-screen encore before its next chapter arrives.
Ahead of the release of Dhurandhar The Revenge on March 19, Jio Studios and B62 Studios are bringing the original Dhurandhar back to cinemas worldwide in a rare international theatrical re-release.
The global blockbuster is returning across nearly 500 screens, including around 250 in India from March 12 and another 250 overseas beginning March 13.
For fans of the franchise, the move offers a chance to revisit the film that ignited the high-octane spy-action universe just days before the sequel lands in theatres. It also sets up a rare back-to-back big-screen experience, allowing audiences to relive the original before diving straight into the next chapter.
While re-releases of popular films are occasionally seen in India, international re-runs of Hindi films remain uncommon. The scale of the rollout reflects the growing global appetite for the franchise.
In North America alone, Dhurandhar will return to theatres across nearly 185 screens, highlighting the strong anticipation surrounding the upcoming sequel.
The excitement is set to build further with special Wednesday premiere shows of Dhurandhar The Revenge scheduled across the US and Canada on March 18, a day ahead of its global release. Many of these premieres will be hosted on premium large format screens, featuring wall-to-wall displays, immersive sound systems such as Dolby Atmos, enhanced projection and luxury seating.
These formats are typically reserved for major Hollywood event films, and early bookings suggest strong demand with several shows already sold out.
The recently released trailer of Dhurandhar The Revenge has also sparked buzz among exhibitors and trade circles, with expectations running high for the film’s international performance.
Dhurandhar The Revenge is written, directed and produced by Aditya Dhar. The film is produced by Jyoti Deshpande and Lokesh Dhar.
Jio Studios presents a B62 Studios production, an Aditya Dhar film.
The spy-action thriller will release worldwide on March 19, 2026, in five languages including Hindi, Tamil, Telugu, Malayalam and Kannada.
The film arrives in theatres globally on the occasion of Gudi Padwa and Ugadi, just ahead of Eid, setting the stage for a festive box office run.
