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TinselVision sews up content deals with B4U Music & Shemaroo
MUMBAI: TinselVision, an online video-on-demand (VoD) service for South Asian communities overseas, has inked content deals with B4U Music and Shemaroo Entertainment. The deal with B4U Music will allow TinselVision to offer about 500 hours of Indian and Bollywood music videos and programming. B4U currently delivers Bollywood music videos, “Indipop,” and music programming over nearly 10 different satellites to audiences in more than 100 countries including India, the US, UK, Europe, the Middle East, Africa and Canada. “Our consistent investments of time and resources into developing a strong relationship with B4U senior management has been time very well spent,” says TinselVision chairman and CEO Chase Weir. “We look forward to a long and rewarding relationship as we extend their presence and practice in our target markets.” Speaking of the partnership and agreement, B4U Networks CEO Sunil Rohra offers, “We have been visiting with the TinselVision principals now for nearly a year. This is a very able and expertly guided venture with huge marketplace promise and, truly unique talents for building trusted partnerships. We look with real anticipation for the fruits of our contributed value and their tireless labors in convergence media. TinselVision has also signed a distribution deal with Shemaroo for download of movies. Through the terms of the agreement, TinselVision has obtained non–exclusive license to distribute, via its online service, about 100 Shemaroo movies including recent releases – Naya Daur, Dhamaal and the award winning Manorama Six Feet Under. The partnership is expected to expand beyond the initial 100 film deal. “TinselVision‘s content distribution partnership with Shemaroo Entertainment adds to our excitement as we count down to the public launch of our beta online video-on-demand service,” says Weir. Adds Shemaroo Entertainment director Jai Maroo, “Innovation being an ongoing process at Shemaroo Entertainment, we are always working to create and bring the best experience to consumers across the globe through different formats. New technologies like Internet, IPTV, Mobile and other emerging technologies are just a natural extension of our existing work portfolio. We are certain that exhibiting our movies online with services like TinselVision will benefit the International consumers who can now access Indian movies online at their convenience. This effort will also help us monetize the revenues lost to piracy.” TinselVision has already tied up content deals with Zee TV and Star India. The US-based Indian-centric venture is also in talks to get in sports content.
Adds Pankaj Bhushan, VP of S&M for the company and, the executive who negotiated the license: “We are rapidly closing the circle on our 360 degree content strategy.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
