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‘Mumbai Festival 2024’ is gearing up to be a celebration of unity, culture
Mumbai: The much-anticipated ‘Mumbai Festival 2024’ is gearing up to celebrate unity, culture, and diversity with the strategic collaborations of two prestigious events – the Mumbai Marathon and Kala Ghoda Arts Festival. The directorate of tourism, Government of Maharashtra, proudly announce these partnerships, elevating the festival to new heights and ensuring a cultural extravaganza like never before.
The Mumbai Festival also welcomed Happy Streets; Yoga By The Bay; and Aarogyam Kidzathon onboard which are set to be integral parts of the festival as collaborative events. Besides this, one of the partners will be co – curating an exhibition on the memories of Mumbai seen through the lens of photographers over the years.
The Mumbai Festival 2024, scheduled from January 20 to 28 January 2024, is set to captivate the heart of Mumbai with a blend of festivities by strategic partnerships with the Mumbai Marathon and Kala Ghoda Arts Festival. These collaborations bring together the spirit of athleticism and the vibrancy of the arts, promising a good experience for Mumbaikars and visitors alike. Department of tourism has entrusted Wizcraft Entertainment Agency pvt ltd. to conceptualise and manage the Mumbai festival.
Speaking on this occasion, Government of Maharashtra, Hon’ble Minister of Tourism Shri Girish Mahajan said, “Mumbai Festival 2024 is being organised by the Government of Maharashtra, to celebrate different facets of Mumbai. The festival brings together a set of experiences and initiatives that highlight the Mumbaikars’ spirit and the city’s rich historical and cultural heritage.”
“The festival aims to boost tourism, cultivate development and inclusiveness, and discover new opportunities and avenues in the industry. Mumbai Festival 2024 isn’t just an event; it’s a transformative experience, poised to be one of the biggest annual festivals that India has ever witnessed. We urge everyone to join as this festival is a tribute to Mumbai capturing the essence of Mumbaikars’ indomitable spirit, delving into its rich historical heritage and embraces every facet that defines this dynamic city”, He added.
Mumbai Festival Advisory Committee chairperson Anand Mahindra highlighted, “Mumbai Festival 2024 is envisaged to be an extravagant festivity that emphasises immersive experiences, highlights the essence of Mumbai, and will bring people together, as our theme rightly highlights ‘Everyone’s Invited.’ Through the Mumbai Festival, everyone will witness the unique celebration through multiple events amalgamating art, culture, sports, fashion, and more. This festival isn’t just an event; it promises unparalleled joy, making it the pinnacle of festivities for all revelers in attendance.”
As a cornerstone of fitness and community engagement, the Mumbai Marathon perfectly aligns with the theme of ‘Everyone’s Invited’ at the Mumbai Festival 2024. A synonymous name in Mumbai’s cultural landscape, the Kala Ghoda Arts Festival will contribute its artistic charm to the Mumbai Festival 2024.
In addition to the Mumbai Marathon and Kala Ghoda Arts Festival, the Mumbai Festival 2024 features an array of activities including cultural events, a Music Fest, Maha Mumbai Expo, Cinema and Beach Fests, a Movie competition, Cricket Clinic, Start-up fest, and more. Distinctive collaborations like “Mumbai Walks” and the SHOP & WIN Festival add unique elements, honouring Mumbai’s unsung heroes and offering exciting prizes.
MAM
L’Atelier 1664 returns to Lakmé Fashion Week with Abraham & Thakore
Design platform showcases ‘The Sari’torial’ blending tailoring and drapes.
MUMBAI: When couture meets craft, even a sari can learn a few new tricks. L’Atelier 1664 is returning to Lakmé Fashion Week 2026 in Mumbai, continuing its design led partnership with one of India’s most influential fashion platforms. The cultural platform will once again spotlight the intersection of fashion, craftsmanship and contemporary lifestyle, this time through a special runway collaboration with design house Abraham & Thakore.
Titled “The Sari’torial,” the curated showcase reimagines the sari through a conversation between structured tailoring and fluid draping. Drawing inspiration from the relaxed elegance of French style and the rich heritage of Indian textiles, the collection explores everyday silhouettes refined with signature fabrics, subtle detailing and a restrained colour palette highlighted by L’Atelier 1664’s distinctive house blue.
The collaboration marks a continuation of L’Atelier 1664’s presence at Lakmé Fashion Week after its debut association last year, reinforcing the platform’s growing engagement with India’s creative and fashion ecosystem.
Beyond the runway, the brand will also host its signature lounge at the fashion week venue, creating an immersive experiential space designed to bring together design, culture and contemporary lifestyle in one setting.
Carlsberg India vice president for marketing Partha Sarathi Jha said the association reflects the brand’s interest in supporting creative expression. “Lakmé Fashion Week is one of the most important platforms for fashion and creative expression in India. Through L’Atelier 1664, we aim to celebrate this intersection of culture, design and contemporary lifestyle. We are excited to continue our association with Lakmé Fashion Week and collaborate with Abraham & Thakore to bring this vision to life on the runway,” he said.
Designers David Abraham and Rakesh Thakore added that the collection explores a cross cultural design dialogue. “With Sari’torial, we wanted to explore a conversation between French ease and Indian craftsmanship. Our collaboration with L’Atelier 1664 blends a relaxed French sensibility with the richness of Indian textiles, reinterpreting traditional crafts through a modern lens,” they said.
L’Atelier 1664 is part of the portfolio of Carlsberg Group, the Denmark headquartered beverages company whose Indian arm has operated in the country since 2007. Today, Carlsberg India runs 14 breweries across the country, including eight company owned facilities and six contract manufacturers, supporting a portfolio that includes brands such as Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg Strong, Tuborg Ice Draft, Tuborg Classic and 1664 Blanc.
Through its continued presence at Lakmé Fashion Week, L’Atelier 1664 is positioning itself not just as a sponsor but as a cultural platform connecting fashion, design and lifestyle conversations in India’s evolving creative landscape.
