Hindi
PPC partners Radio City to promote ‘Khuda Ke Liye’ soundtrack
MUMBAI: Percept Picture Company (PPC) has partnered with Radio City to take the music of Khuda Ke Liye across the entire nation. The songs of this film can be heard from Thursday (13 March 2008) onwards on Radio City.
“Radio City is our official radio partner and people can listen to the film‘s songs from Thursday onwards. Once the songs get promoted, listeners can listen to the songs across all radio stations nationwide,” said PPC marketing head Nadish Bhatia to indiantelevision.com.
The video promos of Khuda Ke Liye will launch on 16 March.
“Initially, the promos will be seen in all the music channels. Once that is done, viewers can watch the promos across all trade channels,” adds Bhatia.
To make the film reach out to the target audience, PPC will be showcasing the film to some select audience sometime next week.
“The film has already created ripples in the intellectual market. It has a message and a very strong content. Thus, we want to promote the film through word of mouth. To do this, we will be screening the film to some selected key people who understand society and the problems accompanying it,” he added.
The film‘s dialogue promos will be reaching out to the audience through all the news channels.
“Since it is the first Pakistani film to be released in India and bears such a strong content, we thought nothing could be better than promoting the film through news channels. Hence, we took this decision,” stated Nadish.
Khuda Ke Liye has won the best film award at the 31st Cairo International Film Festival. It has also bagged the best foreign film award at Muscat Film Festival.
Directed by Shoaib Mansoor, Khuda Ke Liye (For God‘s Sake) is a low-budget film starring Pakistani actors Shaan in the role of Mansoor and Iman Ali as Maryam/Marie. Indian actor Naseeruddin has a special appearance in the film.
Hindi
Remembering Gyan Sahay, the lens behind film, television and advertising
From a puppet rabbit selling poppadums to Hindi cinema, he framed it all.
MUMBAI: There are careers, and then there are canvases. Gyan Sahay, the veteran cinematographer, director, and producer who passed away on 10 March 2026 in Mumbai, had one of the latter. Over several decades in the Indian film and television industry, he turned lenses, lights, and the occasional puppet rabbit into something approaching art.
A graduate of the Film and Television Institute of India (FTII) in Pune, Sahay built his reputation as a director of photography across a career that stretched from the early 1970s all the way to the digital age. He was the kind of craftsman who understood that a well-composed shot is not merely a technical achievement but a quiet act of storytelling.
For most Indians of a certain age, however, Sahay will forever be the man behind the rabbit. His direction of the iconic long-running television commercial for Lijjat Papad, featuring its now-legendary puppet bunny, gave the country one of its most cheerfully persistent advertising images. It was the sort of work that sneaks into the national subconscious and takes up permanent residence.
His big-screen credits as cinematographer include Anokhi Pehchan (1972), Pagli (1974), Pas de Deux (1981), and Hum Farishte Nahin (1988). In 1999, he stepped behind a different kind of camera altogether, making his directorial debut with Sar Ankhon Par, a drama that featured Vikas Bhalla and Shruti Ulfat, with a cameo by Shah Rukh Khan for good measure.
On television, Sahay was particularly prized for his command of multi-camera production setups, a skill that made him a go-to technician for large-scale shows and reality programmes. In an industry that has never been especially patient with complexity, he was the calm hand on the rig.
In later life, Sahay turned teacher. He participated regularly in masterclasses and Digi-Talks, often hosted by organisations such as Bharatiya Chitra Sadhna, sharing hard-won wisdom on cinematography, the comedy of timing in a shot, and the sweeping changes brought by the shift from celluloid to digital. He was also said to have been involved in a project concerning a biographical film on Infosys co-founder N.R. Narayana Murthy.
Tributes from the film industry poured in following the news of his passing, with colleagues remembering him as a senior cameraman who served as a rare bridge between two entirely different eras of Indian cinema. That is, perhaps, the finest thing one can say of any craftsman: he kept up, and he brought others along with him.
