Applications
Visiware relaunches interactive channel Playin’TV
MUMBAI: Visiware, which publishes interactive television games, has launched the new version of its interactive games channel Playin’TV on Sky TV in New Zealand. Playin’TV is looking to innovate by offering a new games portal for the entire family, especially designed to satisfy the needs of its subscribers. Improvements of the channel include: – A simpler and more user-friendly navigation (game classification per category). – More games (34 on Sky TV). – Optimal downloading times. Available in New Zealand on Sky TV, channel 50, the new portal with unlimited access to 34 games, is available for only $595 per month. To celebrate the launch, the first month for April subscribers will cost $1. Visiware senior VP Pascal-Hippolyte Besson says, “The Playin’TV games portal which Sky subscribers in New Zealand can now enjoy is the result of many years of research and development. Its features make it a highly ergonomic product which meets the needs of our subscribers by providing a greater gaming experience. The new version of our Playin’TV portal will be deployed progressively throughout the world, starting with Dish Echostar in the US”.
– A more attractive design with improved images and graphics.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
