Applications
Samsung expands Guru series with new launch
MUMBAI: Samsung Telecommunications India (STI) has launched its latest mobile handset Samsung Guru200. In line with its brand positioning ‘Next is What?‘, Samsung Guru200 offers FM recording as the new feature in its mobile phone segment. Priced at Rs 2999, the dual band phone provides a multimedia experience to consumers with its stereo FM radio and recording feature. Users can not only record songs from the FM radio (max upto 5 mins) but also save them as alarm or ring tones. The new Samsung model will offer multimedia features like MP3 ring tones and Java Games (cricket and sudoku). Some of its other consumer friendly features include emergency sms, mobile tracker. The Indian calendar in the Guru200 displays local holidays. The Hinglish database enables users to communicate in a blend of Hindi and English . The call time limit feature allows users to personally set a talk time limit per month, in order to put a cap on their talk time. Samsung Telecommunications India country head Sunil Dutt says, “Our Guru200 offers a strong value proposition to consumers at the entry level mobile phone segment. True to our ‘Next is What‘ campaign, this Phone offers FM recording as the ‘next‘ key feature in its latest Guru series of handsets.” Earlier in February, Samsung had launched its first in the series, Guru100 handset in the Indian market. The compact bar shaped handset is pre-loaded with Bollywood ring tones and speaker phone.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
