Hindi
Fame to showcase plays on weekends
MUMBAI: Fame India, formerly known as Shringar Cinemas, is set to showcase “content driven” plays at all its multiplexes during weekends.
This new activity has been taken up by Fame with an objective to drive in audiences during weekends “even when the movie flow is less”.
“Many weeks pass by when the flow of good movies is absolutely low. To provide the movie goers with new modes of entertainment, we have come up with this activity,” said Fame India national head programming Aditya Shroff.
“Currently we are at an experimental stage. Through this new activity, we want to attain a competitive edge over the rest of our competitors,” added Shroff.
Fame aims to display at least one play per month, if the new trend meets success.
“If this trend meets success, we plan to showcase one play a month. However the programming will be highly dependent upon content. We will showcase plays only with high content quality,” stated Shroff.
To start with, Fame will be showcasing a play titled All About Women on 24 May at it‘s Inorbit Mall multiplex.
The tickets are priced at Rs 200 and are available through internet and telephonic booking.
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
