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Tata Sky files petition against Dish TV’s offer of free STB
MUMBAI: Direct-to-home (DTH) service provider Tata Sky has filed a petition with fair trade regulator Monopolies and Restrictive Trade Practices Commission (MRTPC), alleging Dish TV’s free set-top box offer as being an “anti-competitive” and “deceptive” act. Admitting the petition of the Tata Sky, the MRTPC Bench headed by Justice O P Dwivedi issued notice to Dish TV and directed it to file its reply in two weeks, reports PTI. Tata Sky contended before the MRTPC that Dish TV was indulging in deceptive advertisements as the STBs being given out by Dish TV were not for free and was in violation with the MRTP Act, 1969. During the proceeding of the commission, the counsel appearing for Tata Sky alleged that Zee group-promoted Dish TV claimed in its advertisement campaign in print and electronic media that its STB were being given for free, which was not the case. In terms of market share, Dish TV is the leading player in the DTH space with 3.2 million subscribers, while the rival Tata Sky recently crossed the two million subscriber mark. The DTH operator also submitted a STB before the Commission contending that it was not free as price was mentioned over the box.
Tata Sky also submitted that in some schemes, the company (Dish TV) was charging rentals for STBs through agreements.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
