Kids
Disney, Screenvision ink agreement for film promotion
MUMBAI: Disney channel and Screenvision, an international cinema advertising agency, have signed an agreement to promote the cable network’s upcoming movie “Camp Rock,” starring teen pop sensations the Jonas Brothers.
The movie will be officially aired on 20 June. As a part of the agreement, a 30-second spot in Screenvision’s Premium Pod will be dedicated to the movie. Screenvision offers ad placements before the previews. The ad will be run until 19 June before leading G (general audiences accepted) and PG (parental guidance suggested) rated films including ‘Chronicles of Narnia: Prince Caspian’ and ‘Kung Fu Panda.’
Screenvision’s cinema advertising network comprises 14,000 screens across 2,300 theatres and reaches 92 per cent of US. Screenvision produces host-format entertainment preshow which is aired across Screenvision’s digital network of approximately 7,000 screens.
Screenvision executive VP sales and marketing Michael Chico said, “We’re thrilled that Disney Channel is working with us to help promote ‘Camp Rock’ and have chosen to run their spot in our Premium Pod. Through our Premium Pod we’re able to offer marketers such as Disney Channel, prime advertising real estate, with the maximum exposure possible in cinema in terms of available audience for viewing. This is a great way for Disney Channel to first experience the power of cinema advertising.”
Disney Channel senior VP (marketing and creative) Richard Loomis said, “Camp Rock’ is a huge priority for the network and in order to maximize the reach of the targeted kids and teen audience during the summer timeframe, we will reach them in one of the main places they will be – at the movies. With Screenvision’s Premium Pod, we feel we are best able to optimize our advertising in cinema.”
The movie’s story talks of a teen girl named Mitchie Torres who eagerly wants to spend her summer at a prestigious rock camp, but can only do so if she works in the kitchen as one of the cooks. Later she‘s overheard singing, but not seen, by a teen pop star at the camp, he is completely mesmerised and sets out to find the girl behind the beautiful voice. But the girl must confront her fears and step into the spotlight.
Screenvision’s new deal with Disney Channel follows other partnerships with television brands including MTV, ABC Family, ABC Network, E!, Fox Home Entertainment, HBO and Showtime Networks.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
