Hindi
Seventymm to invest $15 million in home video biz
MUMBAI: Seventymm, a movie DVD/VCD rental company, is planning to invest $15 million (around Rs 637 million) over the next five years as it targets a nationwide presence in the home video segment.
The company has so far raised approximately $10 million from venture capital firms which it will use in movie acquisitions and brand building.
“We have raised around $10 million through separate rounds of venture capital funding led by Matrix Partners India, Draper Fisher Jurvetson and ePlanet Ventures. We will be using this capital for movie acquisitions (a rental license arrangement for one, two or three years) and brand building. The fourth quarter of this year will see an investment of Rs 80-100 million in mass media campaigns, which include both online and offline marketing,” says Seventymm chief operating officer Subhanker Sarker.
Seventymm has roped in Rediffusion DYR Kolkata who will be help in building the brand. “We aim to acquire customers through various forms of advertising that include out-of-home, mobile, online and also cinema advertising,” Sarker adds.
The company at present has 18,000 titles across a range of genres covering English, Hindi, Marathi, Gujrati, Tamil, Bengali, Kannada, Malayalam, Telugu, Bhojpuri, Oriya, Punjabi and Rajasthani.
“We have tied up with Palador for all their film titles. Also, since 60 per cent of cinema content movement in India is Bollywood, our concentration will definitely be more on this genre,” says Sarker.
The company, which currently operates in Mumbai, New Delhi, Bangalore, Chennai, Hyderabad and Chandigarh, aims to touch a 4 million subscriber base in five years.
“Currently we have built a subscriber base of 70,000 members and we aim to amplify this number to 4 million in the next 5 years. By the fourth quarter of this fiscal, we will be expanding to Kolkata, Pune and Ahmedabad. We aim to be in 40 cities by the end of 2009,” elaborates Sarker.
Unlike its competitors, the company does not have any plans of setting up offline stores and believes that its home delivery and online store model will “definitely” fetch more customers for itself.
“People use online stores because they know that they can get the movie they want delivered at their doorstep. So, anyways they will not visit the store if they can avail the ‘drop at door’ delivery model sitting at home,” Sarker says.
Hindi
Dhurandhar returns to theatres worldwide on March 13 ahead of Dhurandhar The Revenge release
Jio Studios re-releases blockbuster across 500 screens globally before sequel
MUMBAI: The spy saga of Dhurandhar is gearing up for a big-screen encore before its next chapter arrives.
Ahead of the release of Dhurandhar The Revenge on March 19, Jio Studios and B62 Studios are bringing the original Dhurandhar back to cinemas worldwide in a rare international theatrical re-release.
The global blockbuster is returning across nearly 500 screens, including around 250 in India from March 12 and another 250 overseas beginning March 13.
For fans of the franchise, the move offers a chance to revisit the film that ignited the high-octane spy-action universe just days before the sequel lands in theatres. It also sets up a rare back-to-back big-screen experience, allowing audiences to relive the original before diving straight into the next chapter.
While re-releases of popular films are occasionally seen in India, international re-runs of Hindi films remain uncommon. The scale of the rollout reflects the growing global appetite for the franchise.
In North America alone, Dhurandhar will return to theatres across nearly 185 screens, highlighting the strong anticipation surrounding the upcoming sequel.
The excitement is set to build further with special Wednesday premiere shows of Dhurandhar The Revenge scheduled across the US and Canada on March 18, a day ahead of its global release. Many of these premieres will be hosted on premium large format screens, featuring wall-to-wall displays, immersive sound systems such as Dolby Atmos, enhanced projection and luxury seating.
These formats are typically reserved for major Hollywood event films, and early bookings suggest strong demand with several shows already sold out.
The recently released trailer of Dhurandhar The Revenge has also sparked buzz among exhibitors and trade circles, with expectations running high for the film’s international performance.
Dhurandhar The Revenge is written, directed and produced by Aditya Dhar. The film is produced by Jyoti Deshpande and Lokesh Dhar.
Jio Studios presents a B62 Studios production, an Aditya Dhar film.
The spy-action thriller will release worldwide on March 19, 2026, in five languages including Hindi, Tamil, Telugu, Malayalam and Kannada.
The film arrives in theatres globally on the occasion of Gudi Padwa and Ugadi, just ahead of Eid, setting the stage for a festive box office run.
