Brands
TAM report: TV ad volumes in the GEC genre showed a steady four per cent increase
Mumbai: TAM India has released a quarterly advertising report on GEC channel genre for Jul-Sept’23.
Television ad volumes in the GEC genre showed a steady four per cent increase during both the periods of Apr-Jun’23 and Jul-Sept’23 when compared to Jan-Mar’23. Additionally, Jul-Sept’23 saw a one per cent rise compared to Jul-Sept’22 in the GEC genre.
Food & beverages, personal care/personal hygiene and household products sectors maintained their rankings as first and second and third respectively, during Jul-Sept’23 compared to Apr-Jun’23. ‘Banking/Finance/Investment’ and ‘Babycare’ emerged as newcomers in the top 10 list of sectors during Jul-Sept’23, surpassing their positions in Apr-Jun’23. Together, the top 10 sectors accounted for 94 per cent of the ad volumes during Jul-Sept’23.
The toilet soaps category maintained its leading position, securing nine per cent of ad volumes during Jul-Sept’23 as it did in Apr-Jun’23. Additionally, toothpastes, biscuits, and chocolates preserved their rankings at fifth, eighth, and ninth places, respectively, in Jul-Sept’23 compared to Apr-Jun’23. Collectively, the top 10 categories contributed 43 per cent of ad volumes in Jul-Sept’23. Among these, mosquito repellents emerged as the sole new entry in the top 10 list of categories during Jul-Sept’23 when compared to Apr-Jun’23.
Hindustan Unilever and Reckitt Benckiser (India) retained their first and second positions during Q’1, Q’2 and Q’3 of Y 2023. Together, the top 10 advertisers contributed 66 per cent share of ad volumes in Jul-Sept’23.
In Jul-Sept’23, Britannia Industries was the only new entrant in the top 10 list of advertisers.
Dettol Toilet Soaps ascended to first position in Jul-Sept’23 compared to its seventh position in Apr-Jun’23. The top 10 brands together covered 12 per cent share of ad volumes in Jul-Sept’23. Lifebouy Toilet Soap, Horlicks and Clinic Plus.
The ‘Ecom-Online Shopping’ category experienced the highest surge in ad secondages, boasting an 83 per cent increase in television advertising for GEC genre. Among the top 10 categories, Diapers exhibited the most substantial growth percentage, skyrocketing fourfold during Jul-Sept’23.
Shampoo were the new entrants in the top 10 brands list in Jul-Sept’23 over Apr-Jun’23. Out of the top 10 brands, four of them belonged to Reckitt Benckiser (India) and six belonged to Hindustan Unilever in Jul-Sept’23.
In Jul-Sept’23, Hindi GEC maintained its leading position, claiming a 24 per cent share of ad volumes compared to Apr-Jun’23. The top five channel subgenres collectively represented 68 per cent of ad volumes during Jul-Sept’23.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
