MAM
‘Mission Start Ab’ new competitive business reality show set to launch on Amazon Prime
Mumbai: Manish Chowdhary, the co-founder of WOW Skin Science, beauty and wellness brand, is all set to appear as an investor and mentor on ‘Mission Start Ab’. The brand new competitive business reality show is all set to launch, conceptualised as a part of Amazon Prime Video’s partnership with the office of the principal scientific advisor to the Government of India.
The show will feature other luminaries of the Indian business and start-up ecosystem. Snapdeal’s Kunal Bahl and Anisha Gupta – founder, She Capital will join Chowdhary as mentors. Designer and actress Masaba Gupta, and actor and video jockey Cyrus Sahukar will be the friends and guides of the entrepreneurs, helping them narrate and detail their journeys.
Chowdhary currently acts as a mentor for several early-stage ventures and start-ups. During his stint with the soon-to-be-released show, he aims to help build home-grown businesses, provide courage and motivation to budding entrepreneurs and guide them on becoming India’s next unicorn. His mantra of ‘Fail Fast, Fix fast’ to innovate to taste failure and to learn is sure to aid entrepreneurs in their journey. Chowdhary believes in repeated experimentation and innovation to fine-tune and maximise the quality of WOW Skin Science products while remaining undeterred by failure.
WOW Skin Science co-founder – Aspiring entrepreneurs Manish Chowdhary Manish Chowdhary said, “We are super excited to feature the next generation of entrepreneurs on this show. I want them to master the art of ‘fail fast, fix fast’ – a mentality of overcoming adversity and emerging on top. All of them come with diverse experiences and incredible journeys. They will be evaluated by a distinguished panel of business leaders who have toiled equally hard to assert themselves as experts in their respective sectors. We look forward to an extensive exchange of ideas and a memorable show from which we can all learn and have valuable takeaways,”, will speak about their journeys, challenges, shortcomings, strengths, innovations, and achievements during the show. Chaudhary and other mentors will look at these businesses through a unique lens, by assigning tasks and assessing their performance, which may pave the way for potential investments.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
