MAM
This festive season, share your joy with SOCIAL and CRY
Mumbai: In the true spirit of the festive season, SOCIAL, India’s favourite neighbourhood café, has partnered with child rights NGO, Child Rights and You – CRY to spread Christmas joy to the underprivileged. This heart-warming initiative actively encourages SOCIAL patrons to contribute and spread the joy of the Christmas spirit for kids in need.
This holiday season, SOCIAL Stockings will be present at 47 outlets in India across 7 cities namely Mumbai, Bengaluru, Chandigarh, Kolkata, Pune, Delhi NCR and Dehradun, where guests can come in and donate essential items for kids such as stationery including notebooks, pens, colouring sets, et al. Each contribution, modest or huge, is a step towards creating a brighter and happier Christmas for children in need. The five-foot stocking is also accompanied by literature providing the customers with comprehensive information about CRY’s mission and the specific requirements of the children they serve.
Impresario Entertainment & Hospitality Pvt Ltd chief growth officer Divya Aggarwal shared, “SOCIAL has always served as a haven where friends and families unite to revel in joyous moments, creating enduring memories. Our commitment to the community goes beyond the pleasures of #food and #drnks; it’s about nurturing connections, uniting communities, and making a meaningful impact. At SOCIAL, we strongly believe in the profound impact of unity and through this initiative, we want each and every one of our guests to come together and contribute to the welfare of future generations.”
CRY, West regional director Kreeanne Rabadi said “This collaboration exemplifies how collective goodwill can create significant and positive change, and we extend our heartfelt gratitude to all who join us in brightening this holiday season for children in need. The shared commitment to our communities strengthens our connection with SOCIAL. We are confident that, together, we can proactively take steps towards transforming lives for the better.”
The new initiative is part of SOCIAL’s overall year-end campaign that includes various activities catering to all people from different communities. As the festive season approaches, and people step out more, SOCIAL is set to be the go-to place in each neighbourhood for all things connections, community, and culture.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
