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Colors now available on ‘World On-Demand’ IPTV platform
MUMBAI: Not content with giving rival Hindi GECs sleepless nights in India, the two-odd-month-old Colors is now set to take the world by storm. Well, almost. Viacom18, the JV between Indian Network18 and US media giant Viacom, has joined hands with The New Media Group KK (TNMG), parent of the World On-Demand IPTV platform. to enable the channel to be seen via the IPTV service World On-Demand. |
“We are happy to partner with TNMG to extend Colors’ entire spectrum of emotions to the Indian viewers in Japan, Korea, Taiwan and Australia,” said Hiremath. “Colors has received tremendous response since launch in India and we are confident that its shows will now become household names amongst the Indian diaspora in these markets soon.” |
 Beginning 1 October, World On-Demand members have been getting the latest programming from the GEC through subscribing to one of a number of channel packages that are aimed at specifically at underserved communities around the world. Colors will be available free for a limited time on the service as part of a global marketing campaign highlighting the new launch.“We are happy to be the first TV platform in the world to offer Colors to our subscribers and to help promote this brand. The success of the channel in India and its ability to draw subscribers from other communities is a testament to the job Viacom 18 is doing, and it matches the cross-community emphasis that we take in our marketing and its mission,” said World On-Demand sales and distribution VP Sumit Ahuja. |
Confirming the development ot Indiantelevision.com, Viacom18 Media Pvt Ltd SVP 
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
