News Broadcasting
BBC World News, tourism ministry tie up for travel series
MUMBAI: BBC World News and Ministry of Tourism (MoT) have entered into a year-long partnership to promote Indian tourism in the global market.
As part of the partnership, BBC World News will produce a six-part travel series Travel India, one corporate film and five ad films on India’s tourist spots.
Hosted by cricket commentator Harsha Bhogle, Travel India will include journeys to spiritual spots, places of scenic beauty, and urban centers for business in conjunction with underdeveloped rural centers. For a wider reach of the global audience, the show is available across Europe, Asia-Pacific, South Asia, Middle East, Australia and UK. Besides it will also be available as in-flight ads in BBC World News programs on United Airlines and US Airways.
The five-minute corporate film will be based on Ayurveda and Wellness.
The five 30-sec ads called ‘Colours’ is based on the different colurs depicting various facets of Indian soil and culture.
MOT joint secretary Leena Nandan said, “We are extremely pleased that the multi-hued dimensions of India will be seen on BBC World News, a medium that has the credibility and reach to influence travellers across the world. I am confident that a series like Travel India will successfully showcase not just the glorious past and the dynamic present that all Indians take great pride in, but the varied facets of India than can be can we explored, enjoyed and experienced .”
BBC Worldwide ad sales regional director South Asia Seema Mahapatra said, “Our relationship with MOT goes long way back. We have produced similar shows for the ministry even in the past like documentary on medical tourism, ayurveda etc.”
“Internationally BBC World News has similar tie-ups with Suzlon. For them we produce Eco-diary, which gives a list of conference and seminars happening all over the world,” Mahapatra added.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
